Outsourcing web development work can be a scary proposition for most agencies. It brings to mind anonymous faces and broken code. So for Jobsity, a web development company based in New York and Quito, Ecuador, striking the right tone with their brand redesign was really important. They wanted to appear professional and reassuring. But they also wanted to present themselves as real people, to help assuage some of the fears that are inherent to outsourcing work.
I designed a new logo for them, as well as business cards and a website. The site is a single scrolling page. Its behavior subtly highlights their excellent technical capabilities, and gives a hint of their cheeky sense of humor.